M-Commerce, or mobile commerce in full, is said to be the “delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology”, according to the keynote speaker of the Global Mobile Commerce Forum in the United Kingdom back in the year 1997. However, individuals choose to stick to the belief that m-Commerce is the convenience of shopping in the pocket, thus that stuck as the main definition of m-Commerce. With the successful inception of e-Commerce on the World Wide Web, this brilliant concept has also crossed its path and evolved into m-Commerce or mobile commerce, online shopping for mobile smart phones. Convenient and user-friendly, this particular platform has begun to influence many people.
M-Commerce can be traced all the way back to the year 1997 during the Global Mobile Commerce Forum held in UK, discussing the pioneering concept of mobile commerce. Mobile phone brands like Nokia, Apple, Vodafone and Alcatel began a series of trials to start new m-Commerce concepts. As the years pass, and with technological advances in mobile phones, the number of people using online shopping or e-commerce has steadily increased. In the early 2000s, SMS activities were introduced such as SMS-operated drink vending machines, SMS ringtones and SMS voting or charity pledges for televised charity shows. These concepts clearly defined the early stages of mobile commerce.
M-Commerce in Singapore is an ever-present entity, given that countless Singaporeans have begun to shop online, indulging in online shopping as a pastime. The respective applications stores have released a number of m-commerce apps such as eBay Mobile and mobile banking for different banks. Users are able to make transactions conveniently without the haste of going to a physical store or switching on a computer. M-commerce in Singapore is slowly on the rise, and many more people will be exposed to the concept.
In the recent years, with even stronger technological advances, smart phones were then introduced to the world. A whole new age of m-Commerce has begun, and mobile shopping and applications were also conceived, with mobile banking services also provided via mobile phone. Sales reports show that more consumers purchase their products via mobile commerce rather than regular retail and even e-Commerce. Mobile applications such as eBay mobile have eBay users utilising the app to bid and even buy the items they desire. M-Commerce users also offer coupons exclusively for mobile customers only in order to promote the use of smart phone online shopping.
A record number of companies have used m-Commerce as one of their modes of selling their products and services. It has risen to heights e-Commerce has achieved as its predecessor and it has thus proven its worth to the masses. Is m-Commerce going to rise higher through the ranks? Is it going to fail miserably when there is a newer concept or platform introduced in the near future?